Think Tank Photo
Think Tank Photo designs and manufactures carrying solutions for creative professionals. By understanding professional workflows and travel needs, Think Tank Photo is able to distinguish itself as the leader in the camera bag industry.
ROLE - CREATIVE BRAND DIRECTOR: Creation and direction of all visual brand strategies. Complete redesign and rebranding of company website and all marketing materials to increase sales and growth of company worldwide. Management of the creative department and all external creative resources. Worked in conjunction with CEO and COO for implementation of company strategies for expanding brand recognition and sales internationally. Direction of all film and video shoots as well as acting as senior photographer for all key branding initiatives and projects. Management of outside web development teams for SEO and social media interaction.
THINK TANK PHOTO CATALOG
MindShift Gear, LLC
MindShift Gear is a group of committed professional photographers and product designers who support conservation and protection of our natural resources and planet. Founded by the creators of Think Tank Photo and conservation photographer Daniel Beltrá, we are dedicated to building carrying solutions for those who are passionate about experiencing the natural world. Our slogan, “Engage with Nature,” challenges people to not only become involved in outdoor activities, but to create a conversation about nature and our relationship to the environment.
ROLE - CREATIVE BRAND DIRECTOR: Creation and direction of all MindShift assets and campaigns. Successful Kickstarter launch of the company and its flagship product, rotation180º camera backpack. Design and development of www.MindShiftGear. com. Management of the creative department and all external creative resources. Worked in conjunction with CEO and COO for implementation of company strategies for expanding brand recognition and sales internationally. Direction of all film and video shoots as well as acting as senior photographer for all key branding initiatives and projects. Management of outside web development teams for SEO and social media interaction.
Portal page for Think Tank Photo to the My2ndBrain shoulder bags. The site design was to compliment the look and feel of the Apple website because the products were specifically designed for Apple computers, tablets, and accessories.
Beauty Encounter is home to quality, branded beauty essentials at the most affordable prices. Indulge yourself in your favorite luxurious perfume on discount or get that professional makeup look without spending a fortune.
ROLE - CREATIVE DIRECTOR: Directed and created all in-house marketing initiatives for print and web titles. Managed and maintained production department, acted as production and print manager to maintain all marketing events. Created budgets and procedures to improve the utilization of all resources both internal and external.
When it comes to custom window treatments, we're the in-depth resource to rely on for great selection, highest quality and superb service...all at very affordable prices! At smith+noble, it's easy be your own interior designer and create unique window treatments, then coordinate them with bedding and decorative pillows. We even offer all of our fabrics by the yard, so you can create your own coordinating décor accent pieces!
ROLE - PHOTOGRAPHY STUDIO MANAGER: Managed and maintained photography studio. Digital capture, calibration, color-correction, and file manipulation. Generated all web-based photographs for Smith and Noble’s website. Managed and maintained visual content within Smith and Noble’s website. Design, illustration, layout and production needs for website content. File management and content updates within e-commerce engine.