performance bike

Performance Bike is a company of cyclists dedicated to helping more people enjoy the benefits of riding a bike. At Performance, we believe we can improve lives and contribute to a better world through cycling. On a national, regional and local level our company is participating in cycling advocacy and education, providing expert mechanical support at cycling events, improving the environment and leading group rides so more people can enjoy cycling.

ROLE - CREATIVE DIRECTOR: Leads the ideation, creation, implementation and strategy for Performancebike.com andBikeNashBar.com. Manages a team of talented artists to produce and inspire internal and external customers through various media for retail, online, and social channels. Directs creative strategy and partners with stakeholders to invest in innovation and technology for all digital assets and content.

BIKE NASHBAR

Bike Nashbar searches for closeouts, discontinued items, and exclusive models, as well as the latest and greatest products all offered at prices that best stretch your dollars. That also means the cycling gear that Bike Nashbar sells is constantly changing, so be sure to check back often

ROLE - CREATIVE DIRECTOR: Creates and maintains brand standards across all channels. Manages a team of artists to generate all customer facing assets for daily operations and to meet marketing initiatives.

Think Tank Photo

Think Tank Photo designs and manufactures carrying solutions for creative professionals. By understanding professional workflows and travel needs, Think Tank Photo is able to distinguish itself as the leader in the camera bag industry.

ROLE - CREATIVE BRAND DIRECTOR: Creation and direction of all visual brand strategies. Complete redesign and rebranding of company website and all marketing materials to increase sales and growth of company worldwide. Management of the creative department and all external creative resources. Worked in conjunction with CEO and COO for implementation of company strategies for expanding brand recognition and sales internationally. Direction of all film and video shoots as well as acting as senior photographer for all key branding initiatives and projects. Management of outside web development teams for SEO and social media interaction.

THINK TANK PHOTO CATALOG

MindShift Gear, LLC

MindShift Gear is a group of committed professional photographers and product designers who support conservation and protection of our natural resources and planet. Founded by the creators of Think Tank Photo and conservation photographer Daniel Beltrá, we are dedicated to building carrying solutions for those who are passionate about experiencing the natural world. Our slogan, “Engage with Nature,” challenges people to not only become involved in outdoor activities, but to create a conversation about nature and our relationship to the environment.

ROLE - CREATIVE BRAND DIRECTOR: Creation and direction of all MindShift assets and campaigns. Successful Kickstarter launch of the company and its flagship product, rotation180º camera backpack. Design and development of www.MindShiftGear. com. Management of the creative department and all external creative resources. Worked in conjunction with CEO and COO for implementation of company strategies for expanding brand recognition and sales internationally. Direction of all film and video shoots as well as acting as senior photographer for all key branding initiatives and projects. Management of outside web development teams for SEO and social media interaction.

Beauty Encounter

Beauty Encounter is home to quality, branded beauty essentials at the most affordable prices. Indulge yourself in your favorite luxurious perfume on discount or get that professional makeup look without spending a fortune.

ROLE - CREATIVE DIRECTOR: Directed and created all in-house marketing initiatives for print and web titles. Managed and maintained production department, acted as production and print manager to maintain all marketing events. Created budgets and procedures to improve the utilization of all resources both internal and external.

smith+noble

When it comes to custom window treatments, we're the in-depth resource to rely on for great selection, highest quality and superb service...all at very affordable prices! At smith+noble, it's easy be your own interior designer and create unique window treatments, then coordinate them with bedding and decorative pillows. We even offer all of our fabrics by the yard, so you can create your own coordinating décor accent pieces!

ROLE - PHOTOGRAPHY STUDIO MANAGER: Managed and maintained photography studio. Digital capture, calibration, color-correction, and file manipulation. Generated all web-based photographs for Smith and Noble’s website. Managed and maintained visual content within Smith and Noble’s website. Design, illustration, layout and production needs for website content. File management and content updates within e-commerce engine.